{"id":23077,"date":"2021-12-07T12:53:50","date_gmt":"2021-12-07T12:53:50","guid":{"rendered":"https:\/\/yesimadesigner.com\/courses\/clone-of-starter-membership\/"},"modified":"2025-12-05T14:59:48","modified_gmt":"2025-12-05T14:59:48","slug":"design-theory-masterclass","status":"publish","type":"page","link":"https:\/\/yesimadesigner.com\/courses\/design-theory-masterclass\/","title":{"rendered":"Graphic Design Theory Series"},"content":{"rendered":"

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master visual communication<\/span><\/h1>\n

with the most comprehensive online training series of 12 courses<\/span><\/h3>\n

covering over 500 design principles, rules and terms!<\/span><\/h3>\n

Master visual communication with the most comprehensive online training series of 12 courses <\/span>covering over 500 design principles, rules and terms!<\/span><\/h3>\n

“WHat Am I missing?”<\/span><\/h2>\n

You might be good at using design applications like Adobe Photoshop, Illustrator and InDesign \u2014 the ‘<\/em><\/span>how<\/span><\/em>.\u2019 <\/em>It is now time to learn the elusive side of graphic design, beyond skills \u2014 the ‘<\/em><\/span>why<\/span><\/em>.\u2019<\/em><\/span> <\/span><\/h3>\n

The secret ingredient that can elevate your work is Graphic <\/strong>Design Theory.<\/strong> It\u2019s the ‘why’<\/em> behind every decision you make as a graphic designer. It is the key to make a lasting visual impact on your audience.<\/strong><\/p>\n

The Graphic Design Theory Series<\/strong> was made to help you evolve<\/strong> from a mere user of design applications to a true expert<\/strong> of effective visual communication. The knowledge you can acquire here will help you whether you are a seasoned creative professional or just starting out as a graphic designer, and it will serve you for the rest of your life. <\/strong><\/p>\n

\"\"<\/span><\/p>\n

You might be good at using design applications like Adobe Photoshop, Illustrator and InDesign \u2014 the ‘<\/em><\/span>how<\/span><\/em>.\u2019 <\/em>It is now time to learn the elusive side of graphic design, beyond skills \u2014 the ‘<\/em><\/span>why<\/span><\/em>.\u2019<\/em><\/span><\/h3>\n

The secret ingredient that can elevate your work is Graphic <\/strong>Design Theory.<\/strong> It\u2019s the ‘why’<\/em> behind every decision you make as a graphic designer. It is the key to make a lasting visual impact on your audience.<\/strong><\/p>\n

The Graphic Design Theory Series<\/strong> was made to help you evolve<\/strong> from a mere user of design applications to a true expert<\/strong> of effective visual communication. The knowledge you can acquire here will help you whether you are a seasoned creative professional or just starting out as a graphic designer, and it will serve you for the rest of your life.<\/strong><\/p>\n

Control the balance, rhythm and visual hierarchy to amaze your clients<\/strong><\/h2>\n

This course will give you the knowledge to always make the right choices and make every single project a success.<\/h4>\n

You will clearly understand how to use focal points, proportions, contrast, colors, harmony,<\/em> and rhythm<\/em>\u2014every element to create the exact effect you want for your viewers. <\/h4>\n

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Learn how people react to visuals<\/span><\/strong><\/span><\/span>, what they find appealing, what grabs their attention and what will motivate them to buy or make a decision.<\/span><\/span><\/h3>\n

The most in-depth resource<\/h2>\n

What makes learning about design theory so difficult is not only that it is a vast subject, but that everything is related.<\/strong><\/h4>\n

This is why I worked for more than a year on this series, creating the most extensive library on graphic design theory <\/strong> you will ever find, explained in a clear, to-the-point and practical way.<\/h4>\n

Within the course, there are about 100 creative exercises,<\/strong> with more than 80 inspiration boards.<\/strong> We also cover over 5<\/strong>00 definitions<\/strong> and analyze more than 1000 design examples.<\/strong><\/h4>\n

You can also test your knowledge<\/strong> with analysis worksheets, term glossaries and quizzes.<\/h4>\n

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12<\/span><\/p>\n

courses<\/p>\n

100+<\/span><\/p>\n

exercises<\/p>\n

500+<\/span><\/p>\n

terms<\/p>\n

1000+<\/span><\/p>\n

references<\/p>\n

Training series, handbook or resource library <\/em>\u2014 your choice!<\/strong><\/h2>\n

The most unique feature of the Graphic Design Theory Series is that you can pick any lesson from any of the 12 courses and it will make sense on its own. You don’t have to watch the lessons in any particular order.<\/h4>\n

You can use this vast resource of knowledge as your own graphic design theory library, <\/strong>where you will always find answers and inspiration whenever you feel stuck with a creative project.<\/h4>\n

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Boost your confidence<\/span>by understanding how to make<\/span> engaging, clear and<\/span> effective compositions and<\/span>learn the language of design<\/span> in order to communicate with clients, printers, developers and other creative professionals.<\/span><\/h3>\n

\"\"<\/span>\"\"<\/span><\/p>\n

Liam C. Kelley<\/p>\n

I’ve taken courses from Lynda, Skillshare, etc. and know my way around the various Adobe products. However, I am really learning a ton from Martin. Even when I watch basic videos like “drawing” in Illustrator, I find myself saying “Oh! I did not know that!!” This series is very well designed, and Martin is an excellent educator.<\/strong><\/h2>\n

Whether you are starting out or want to make sure that you are really getting everything you can out of Adobe products, this is a great place to do it. Yes, Martin has a lot of stuff on YouTube, but the information in this series is structured and organized, so you can clearly progress and learn skills in an efficient manner.<\/strong><\/h2>\n

Main topics we cover in this series:<\/h2>\n

Color & Contrast<\/span><\/h3>\n

Hue, chroma, saturation, value, tone, shade, tint, color spaces, color wheel, color temperature, meanings of colors, color harmonies, perception of color, color blindness, types of contrast, etc.<\/span><\/h3>\n

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typography<\/span><\/h3>\n

Type anatomy, pairing fonts, legibility, readability, alignment, justification, ligatures, calligraphy, handlettering, leading, tracking, kerning, rags & rivers, orphans & widows, using text for visual interest, etc.<\/span><\/h3>\n

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psychology of design<\/span><\/h3>\n

Gestalt principles: closure, continuity, figure-ground, common fate, simplicity, symmetry, past experience, similarity, uniform connectedness, common regions, proximity, etc.<\/span><\/h3>\n

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unity & harmony<\/span><\/h3>\n

Repetition, consistency, visual tempo, random rhythm, alternating <\/span>rhythm, flowing rhythm, progressive rhythm, <\/span>variety, framing, pattern, motif, grouping, containers, holding devices, etc.<\/span><\/h3>\n

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space<\/span><\/h3>\n

Depth, overlap, overlay, shape, form, texture, perspective, leading lines, negative space, white space, proximity, foreshortening, implied space, vanishing point, volume, micro\/macro space, etc.<\/span><\/h3>\n

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composition & layout<\/span><\/h3>\n

Rule of thirds, golden ratio, golden spiral, direction, flow, silhouette, contour, outline, profile, line, tangent, reading gravity, primary optical area, open\/closed composition, masthead, running head, etc.<\/span><\/h3>\n

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balance<\/span><\/h3>\n

Visual weight, reflectional symmetry, radial symmetry, asymmetry, alignment, modular grids, spatial zones, colum grids, baseline grid, optical movement, medium disturbance, illusory motion, orientation, viewpoint, etc.<\/span><\/h3>\n

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hierarchy<\/span><\/h3>\n

Focal point, entry point, information prioritization, dominance, emphasis, scale, position, proportion, exaggeration, propositional density, accent color, deep propositon, etc.<\/span><\/h3>\n

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process of design<\/span><\/h3>\n

Stages of creative process, tools of the trade, creative brief, contract, research, moodboards, sketching, brainstorming, ideation, mind maps, presentation, client feedback, iteraton, delivery, design contests, creative portfolio, etc.<\/span><\/h3>\n

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print design<\/span><\/h3>\n

Resolution, color separation, bleed, offset printing, digital printing, screen printing, foil stamping, coating, embossing, bindery, paper types, color management, logo design, brochures, posters, editorial design, packaging, etc.<\/span><\/h3>\n

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web & digital design<\/span><\/h3>\n

Navigation, usability, file formats, screen sizes, responsive design, UX\/UI design, app design, design systems, icon design, banner ads, social media design, digital publishing, motion design, AR & VR, etc.<\/span><\/h3>\n

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graphic Design<\/span> theory series<\/span><\/p>\n

Available as a bundle for single purchase:<\/p>\n

or access with our<\/p>\n

PLUS <\/span>Membership<\/span><\/h3>\n

MONTHLY<\/p>\n

subscription<\/span><\/p>\n